A prescription travels from the doctor who writes it, to the pharmacist who dispenses it, with a field representative connecting both. MedShorts gives all three the same accurate, bite-sized science, through one personalised link they can open on any phone.
One new story for each specialty, every morning: short, sourced and readable between patients.
None of today's stories are in your chosen specialties. Change specialties or browse all of MedShorts 360.
CardiologyIn 1,880 multimorbid adults aged 70+ on statins for primary prevention, stopping was noninferior to continuing at two years, yet primary events were 12.7% vs 9.2% and quality of life, pain and falls did not improve.
DiabetologyA reanalysis of the Irish EMERGE trial of 526 pregnancies with gestational diabetes found early metformin reduced the need for insulin (about 38% vs 51%), although the trial's original primary composite outcome had been neutral.
NephrologyIn 1,861 Korean adults with non-dialysis CKD followed for a median 9.3 years, protein intake under 0.6 g/kg/day was associated with 42% higher risk of kidney replacement therapy and about twice the mortality versus intake of 1.2 g/kg/day or more.
NeurologyA Swedish case-control study of 2,872 people with MS and 6,122 controls found occupational exposure to cutting fluids, engine oil and similar lubricants was associated with higher MS odds, with a dose-response pattern and interaction with smoking.
UrologyA systematic review of 14 studies covering 1,348 children suggests measuring urethral plate width at the glanular B-point together with glans width to select the repair technique, as small glans width strongly predicted complications.
PsychiatryIn 37,853 Swedes with biopsy-confirmed coeliac disease, eating disorder risk was 39% higher than in matched controls, mostly in the first 5 years after diagnosis. Absolute risk stayed low, and first-degree relatives showed no clear rise in risk.
PulmonologyIn two 80-week NEJM phase 3 trials in moderate-to-severe OSA with obesity, weekly retatrutide 9 or 12 mg lowered the apnoea-hypopnoea index by about 22 to 24 events per hour more than placebo in people without diabetes, and by about 14 to 15 events per hour in those with diabetes.
Critical CareA Bayesian meta-analysis of the SNAP and CloCeBa trials (1,579 patients) found cefazolin noninferior to cloxacillin or flucloxacillin for 90-day mortality in MSSA bacteraemia. Cefazolin led to fewer stoppages for adverse events and less acute kidney injury.
GastroenterologyIn 318 patients with cirrhosis treated for bleeding gastric varices at six Indian centres, sarcopenia on CT or MRI was independently linked to more rebleeding, more hepatic decompensation and nearly double the risk of death.
DermatologyIn a French retrospective cohort of 107 HS patients with frequent flares on standard-dose anti-TNF or anti-IL-17 biologics, choosing dose intensification or added antibiotics by end-of-dose effect was linked to mean IHS4 falling from 7.0 to 3.9.
OphthalmologyA JAMA Ophthalmology audit found that 79.2% of 1,302 linked eye pairs across three public glaucoma datasets were the same OCT volume under different IDs, inflating a classifier's cross-dataset AUC from 0.78 to 0.90.
ENTIn a 450-patient prospective cohort, a four-grade CRS Severity Index combining SNOT-22, symptom phenotype and CT and endoscopy scores separated meaningful improvement after endoscopic sinus surgery from 81% in the best grade to 29% in the worst.
OrthopaedicsComparing 133 surgically treated adolescent idiopathic scoliosis patients with 140 matched controls, researchers found no significant association between ABO blood group and scoliosis and advised against blood typing for risk assessment.
GynaecologyIn over 224,000 US pregnancies, first-trimester doxycycline for respiratory infection carried a 40-54% higher relative risk of pregnancy loss than amoxicillin; findings for acne were inconsistent.
PaediatricsIn an Italian 17-NICU trial of 283 very preterm infants, procalcitonin- and presepsin-guided antibiotics cut antibiotic starts from 98% to 58%, but noninferiority for survival without major morbidity was not shown.
SurgeryIn 38 adults with ARDS within a month of median sternotomy, prone sessions raised PaO2/FiO2 from about 83 to 175 mmHg, with one case of mediastinitis; in-hospital mortality remained high at 44.7%.
General MedicineIn 1,024 stored blood samples tested against HPLC, a portable absorbance-based sickle solubility kit showed 96.1% sensitivity and 99.8% specificity, supporting its potential use as a frontline screening tool.
Add MedShorts to your phone's home screen: today's stories in one tap, full screen, no app store needed.
Indian pharma has traditionally put almost all of its scientific effort into one moment: the representative's few minutes with a doctor. Yet outcomes depend on much more than that moment. The pharmacist decides how a medicine is explained, substituted and taken. The representative's own confidence in the science shapes every conversation. And the doctor, seeing dozens of patients a day, needs updates that fit between consultations, not another hour-long webinar.
MedShorts began as a smart way to send doctors a personalised content library through a single link. We are now extending it into a broader strategic initiative: a knowledge network that serves the doctor, the pharmacist and the field force together, with consistent science, the right depth for each role, and one view of engagement for the brand team.
The result is fewer disconnected campaigns and more joined-up education, where the doctor's prescription, the pharmacist's counselling and the representative's message all say the same thing.
Each audience gets its own experience, written for how they work and what they need to decide, while the science underneath stays the same.
Short clinical updates, guideline summaries, journal digests and KOL perspectives, curated by specialty and delivered to the phone.
Practical capsules on dosing, interactions, storage, adherence and safety, written for community and hospital pharmacists.
Micro-learning on disease, molecule and evidence, with assessments, certification and approved links representatives can share with doctors.
When all three roles learn from the same source, the patient hears one consistent story about their treatment.
Learns the evidence, passes certification, shares an approved MedShorts link.
Reviews the update in minutes, prescribes with the latest guidance, shares patient material.
Dispenses correctly and counsels on dose, timing, side-effects and adherence.
Every piece is written from published evidence and guidelines, reviewed by our medical team and kept to the length a busy clinician will actually finish.
Personalised links by SMS, email and WhatsApp, QR codes at pharmacies and clinics, and representative-shared links. No app to download.
Quizzes, case challenges and certification turn content into measurable learning, with deeper courses on Medigene Learn.
Open, read-through, video-completion and quiz data by audience, specialty and region, reported in one dashboard.
Medical and regulatory review, content aligned with the approved prescribing information, consent-based contact and data handled under India's data-protection law.
Designed for low-bandwidth mobile use, with English and Hindi as standard and regional languages for pharmacist and patient material.
A personalised MedShorts link arrives by SMS, email or WhatsApp, or is shared by a representative.
One tap opens a secure, mobile-friendly library. A one-time registration keeps it personal.
Short articles, videos, infographics and quizzes, chosen for the reader's role and specialty.
Apply it in practice, share patient material, or continue to a full CME course.
Engagement flows into the brand dashboard and shapes the next content cycle.
Two-to-three-minute reads on a single clinical question.
Expert perspectives in three-to-five-minute clips.
Landmark and recent trials summarised with key numbers.
What changed, and what it means in clinic.
Test and reinforce, with instant explanations.
Leaflets and videos doctors and pharmacists can share.
Lung-sound and ECG trainers, calculators and checklists.
Interaction, storage and pharmacovigilance reminders.
MedShorts already hosts series in neurology, cardio-metabolic care, respiratory medicine, orthopaedics, oncology, women's health, critical care, dermatology, dentistry and ophthalmology, including interactive trainers for lung sounds and ECG interpretation.
The new network brings these together in one library and adds dedicated tracks for pharmacists and field teams.
Talk to us about a MedShorts programme that reaches your doctors, their pharmacists and your field force with one consistent, compliant message.