A prescription travels from the doctor who writes it, to the pharmacist who dispenses it, with a field representative connecting both. MedShorts gives all three the same accurate, bite-sized science, through one personalised link they can open on any phone.
One new story for each specialty, every morning: short, sourced and readable between patients.
None of today's stories are in your chosen specialties. Change specialties or browse all of MedShorts 360.
CardiologyIn a Canadian cluster-crossover trial of 11,619 elective PCI patients, 70 U/kg and 100 U/kg unfractionated heparin gave similar 30-day rates of death, MI or revascularisation and of major bleeding, although the trial was underpowered.
DiabetologyIn a 536-patient open-label Indian phase 3 trial, a twice-daily dapagliflozin, glimepiride and metformin fixed-dose tablet cut HbA1c by 2.17 to 2.25 percentage points at 16 weeks, versus 1.64 to 1.72 points with glimepiride plus metformin.
NephrologyIn 205 maintenance haemodialysis patients followed for a mean of 61 months, a higher aortic arch calcification score measured on non-gated chest CT independently predicted cardiovascular and all-cause death, a BMC Nephrology study reports.
NeurologyThe US FDA is investigating postmarketing reports of insertional oncogenesis involving the GLI1 gene after onasemnogene abeparvovec gene therapy for spinal muscular atrophy, and advises monitoring treated patients for tumours.
UrologyAn updated ASTRO guideline, developed with ASCO, AUA, ESTRO and SUO, recommends moderate hypofractionation over conventional fractionation for localised prostate cancer and supports five-fraction ultrahypofractionation for selected low- and intermediate-risk patients.
PsychiatryAn open-label Indian randomised trial in 139 healthy adults found that 45 days of the Common Yoga Protocol improved positive and negative affect, sleep quality and some short-term memory measures compared with a waitlist control.
PulmonologyAn ICMR-NIE and Tamil Nadu State TB Cell evaluation in BMJ Global Health reports that triaging adults with drug-sensitive TB using five bedside parameters was followed by TB death rates falling from 6.3% to between 3.9% and 2.8%.
Critical CareA systematic review in the Indian Journal of Anaesthesia pooled five observational studies of 252 adults and found real-time right supraclavicular ultrasound achieved correct central venous catheter tip placement in 99.16%, with most malpositions corrected at the bedside.
GastroenterologyInterim results of a European randomised trial in 10,799 patients show that first surveillance colonoscopy at 5 years after removal of high-risk adenomas gave colorectal cancer incidence similar to surveillance at 3 years (0.77% vs 0.82%).
DermatologyIn the LIBERTY AD PED open-label extension, 121 children aged 6 months to 5 years with severe atopic dermatitis on monthly weight-based dupilumab had sustained skin and quality-of-life gains for up to two years, with no new safety signals.
OphthalmologyA Japanese records study (2012 to 2023) of 154 eyes with stable, medically treated open-angle glaucoma found lower air temperature was independently linked to higher intraocular pressure, mainly in severe disease or patients on several drops.
ENTIn a prospective study of 62 adults with nasal polyposis undergoing Draf I to III frontal sinus surgery, CT, symptom and quality-of-life scores improved markedly by six months with all four approaches.
OrthopaedicsA narrative review in the Indian Journal of Orthopaedics recommends early tranexamic acid, immediate pelvic binders, preperitoneal packing and angioembolisation within standard institutional protocols for haemodynamically unstable pelvic fractures.
GynaecologyIn a retrospective Indian tertiary-centre series of 650 women with ectopic pregnancy, laparoscopy had higher success than methotrexate, while medical treatment meant shorter stays and fewer transfusions.
PaediatricsA review by Delhi paediatric haemato-oncologists says risk stratification, MRD monitoring and immunotherapy have lifted childhood ALL survival above 90% in specialised centres, while cost still limits access in India.
SurgeryIn a placebo-controlled trial of 2,012 older adults with hypertension, skipping the surgery-day ACE inhibitor or ARB dose lowered intraoperative hypotension from 45.5% to 31.2%, with no difference in 30-day complications or death.
General MedicineLong-term follow-up of 5,179 ISCHEMIA patients with stable coronary disease found similar 11-year all-cause mortality with routine invasive or initial conservative management (25.8% vs 26.9%).
Add MedShorts to your phone's home screen: today's stories in one tap, full screen, no app store needed.
Indian pharma has traditionally put almost all of its scientific effort into one moment: the representative's few minutes with a doctor. Yet outcomes depend on much more than that moment. The pharmacist decides how a medicine is explained, substituted and taken. The representative's own confidence in the science shapes every conversation. And the doctor, seeing dozens of patients a day, needs updates that fit between consultations, not another hour-long webinar.
MedShorts began as a smart way to send doctors a personalised content library through a single link. We are now extending it into a broader strategic initiative: a knowledge network that serves the doctor, the pharmacist and the field force together, with consistent science, the right depth for each role, and one view of engagement for the brand team.
The result is fewer disconnected campaigns and more joined-up education, where the doctor's prescription, the pharmacist's counselling and the representative's message all say the same thing.
Each audience gets its own experience, written for how they work and what they need to decide, while the science underneath stays the same.
Short clinical updates, guideline summaries, journal digests and KOL perspectives, curated by specialty and delivered to the phone.
Practical capsules on dosing, interactions, storage, adherence and safety, written for community and hospital pharmacists.
Micro-learning on disease, molecule and evidence, with assessments, certification and approved links representatives can share with doctors.
When all three roles learn from the same source, the patient hears one consistent story about their treatment.
Learns the evidence, passes certification, shares an approved MedShorts link.
Reviews the update in minutes, prescribes with the latest guidance, shares patient material.
Dispenses correctly and counsels on dose, timing, side-effects and adherence.
Every piece is written from published evidence and guidelines, reviewed by our medical team and kept to the length a busy clinician will actually finish.
Personalised links by SMS, email and WhatsApp, QR codes at pharmacies and clinics, and representative-shared links. No app to download.
Quizzes, case challenges and certification turn content into measurable learning, with deeper courses on Medigene Learn.
Open, read-through, video-completion and quiz data by audience, specialty and region, reported in one dashboard.
Medical and regulatory review, content aligned with the approved prescribing information, consent-based contact and data handled under India's data-protection law.
Designed for low-bandwidth mobile use, with English and Hindi as standard and regional languages for pharmacist and patient material.
A personalised MedShorts link arrives by SMS, email or WhatsApp, or is shared by a representative.
One tap opens a secure, mobile-friendly library. A one-time registration keeps it personal.
Short articles, videos, infographics and quizzes, chosen for the reader's role and specialty.
Apply it in practice, share patient material, or continue to a full CME course.
Engagement flows into the brand dashboard and shapes the next content cycle.
Two-to-three-minute reads on a single clinical question.
Expert perspectives in three-to-five-minute clips.
Landmark and recent trials summarised with key numbers.
What changed, and what it means in clinic.
Test and reinforce, with instant explanations.
Leaflets and videos doctors and pharmacists can share.
Lung-sound and ECG trainers, calculators and checklists.
Interaction, storage and pharmacovigilance reminders.
MedShorts already hosts series in neurology, cardio-metabolic care, respiratory medicine, orthopaedics, oncology, women's health, critical care, dermatology, dentistry and ophthalmology, including interactive trainers for lung sounds and ECG interpretation.
The new network brings these together in one library and adds dedicated tracks for pharmacists and field teams.
Talk to us about a MedShorts programme that reaches your doctors, their pharmacists and your field force with one consistent, compliant message.