A prescription travels from the doctor who writes it, to the pharmacist who dispenses it, with a field representative connecting both. MedShorts gives all three the same accurate, bite-sized science, through one personalised link they can open on any phone.
One new story for each specialty, every morning: short, sourced and readable between patients.
None of today's stories are in your chosen specialties. Change specialties or browse all of MedShorts 360.
CardiologyIn a US JAMA trial of 1,857 AF patients after successful left atrial appendage closure, aspirin alone or a 3-month reduced-dose NOAC was noninferior to 6 months of DAPT at 6 months, with less bleeding.
DiabetologyAmong 1.46 million Swedish children followed for a median 15 years, a mother or father with autoimmune disease was linked to about 50-57% higher risk of type 1 diabetes, pointing largely to shared familial susceptibility.
NephrologyIn a Canadian matched cohort, pregnancies after living kidney donation had 11.9% versus 8.3% hospitalisation with gestational hypertension or preeclampsia (risk ratio 1.51), and more small-for-gestational-age babies.
NeurologyPooling 162 studies with 316,131 people, unruptured intracranial aneurysm prevalence was 3.9% in a reference population, up to 12.8% in ADPKD, and rose over two decades in healthy people scanned by angiography.
UrologyIn a retrospective Japanese study of 61 men with lower urinary tract symptoms, including chronic pelvic pain, six weekly sessions of low-intensity shock wave therapy lowered IPSS from 11.1 to 7.3 and NIH-CPSI from 11.8 to 7.0 at one month.
PsychiatryIn 409 people who inject drugs with opioid use disorder, a mobile unit offering buprenorphine and PrEP plus peer navigation did not improve 26-week MOUD or PrEP use over peer navigation alone; fewer deaths at 52 weeks is a preliminary signal.
PulmonologyA meta-analysis of 30 studies with prospective validation found FeNO predicted airway hyper-responsiveness in suspected asthma far better than blood eosinophils (adult AUC 0.80 vs 0.65); eosinophils added nothing when combined with FeNO.
Critical CareIn over 11,000 out-of-hospital cardiac arrest ICU admissions across 10 US health systems, admission rates rose with outdoor heat, roughly doubling at 98°F, with more treatment for low blood pressure and dialysis; survival did not differ. Conference data, not yet peer reviewed.
GastroenterologyA meta-analysis of 12 studies found anti-TL1A antibodies gave pooled clinical response of 67% in ulcerative colitis and 58% in Crohn's disease, with higher remission odds than controls; serious adverse events were about 4-5%.
DermatologyA JEADV network meta-analysis of 16 randomised trials (10,266 patients) ranked ixekizumab and brodalumab highest for scalp clearance at 12-16 weeks, with etanercept and apremilast lowest; no agent raised serious adverse events.
OphthalmologyIn a UCLA pragmatic trial covering 1,045 preoperative cataract surgery visits, electronic alerts did not significantly reduce routine test orders overall, though a nudge stressing patient anxiety reduced blood count and ECG orders.
ENTA JAMA Otolaryngology study of 284 children referred for snoring found prefrontal activation on fNIRS tracked apnoea severity and modified its link with cognition, which may help explain why some children are affected more than others.
OrthopaedicsIn an Australian trial of 192 adults with midportion Achilles tendinopathy, high-volume injections with or without corticosteroid gave no clear benefit over sham at 12 months when added to exercise; steroid gave only a short-term gain.
GynaecologyIn a double-blind trial of 60 women having elective caesarean delivery, 100 µg intrathecal morphine gave lower pain scores over 24 hours, a longer wait before rescue analgesia and higher satisfaction than bilateral quadratus lumborum block.
PaediatricsIn 435 children at a Taiwanese hospital, a continuous 7-day Holter detected major arrhythmias in 6.2% versus 2.3% with a 24-hour Holter or event recorder, and changed management more often (7.1% vs 1.6–2.8%).
SurgeryIn 1,113 appendicitis patients, laparoscopic removal had about 3.6 times the odds of a compromised specimen versus open surgery, with perforation, larger appendix diameter and older age as added risks; retrieval bags did not prevent it.
General MedicineIn 1,019 US adults with likely long COVID followed from one year after infection, 36.2% had sustained improvement by two years and 50.1% by three years, while about 26.9% had complete remission at three years.
Indian pharma has traditionally put almost all of its scientific effort into one moment: the representative's few minutes with a doctor. Yet outcomes depend on much more than that moment. The pharmacist decides how a medicine is explained, substituted and taken. The representative's own confidence in the science shapes every conversation. And the doctor, seeing dozens of patients a day, needs updates that fit between consultations, not another hour-long webinar.
MedShorts began as a smart way to send doctors a personalised content library through a single link. We are now extending it into a broader strategic initiative: a knowledge network that serves the doctor, the pharmacist and the field force together, with consistent science, the right depth for each role, and one view of engagement for the brand team.
The result is fewer disconnected campaigns and more joined-up education, where the doctor's prescription, the pharmacist's counselling and the representative's message all say the same thing.
Each audience gets its own experience, written for how they work and what they need to decide, while the science underneath stays the same.
Short clinical updates, guideline summaries, journal digests and KOL perspectives, curated by specialty and delivered to the phone.
Practical capsules on dosing, interactions, storage, adherence and safety, written for community and hospital pharmacists.
Micro-learning on disease, molecule and evidence, with assessments, certification and approved links representatives can share with doctors.
When all three roles learn from the same source, the patient hears one consistent story about their treatment.
Learns the evidence, passes certification, shares an approved MedShorts link.
Reviews the update in minutes, prescribes with the latest guidance, shares patient material.
Dispenses correctly and counsels on dose, timing, side-effects and adherence.
Every piece is written from published evidence and guidelines, reviewed by our medical team and kept to the length a busy clinician will actually finish.
Personalised links by SMS, email and WhatsApp, QR codes at pharmacies and clinics, and representative-shared links. No app to download.
Quizzes, case challenges and certification turn content into measurable learning, with deeper courses on Medigene Learn.
Open, read-through, video-completion and quiz data by audience, specialty and region, reported in one dashboard.
Medical and regulatory review, content aligned with the approved prescribing information, consent-based contact and data handled under India's data-protection law.
Designed for low-bandwidth mobile use, with English and Hindi as standard and regional languages for pharmacist and patient material.
A personalised MedShorts link arrives by SMS, email or WhatsApp, or is shared by a representative.
One tap opens a secure, mobile-friendly library. A one-time registration keeps it personal.
Short articles, videos, infographics and quizzes, chosen for the reader's role and specialty.
Apply it in practice, share patient material, or continue to a full CME course.
Engagement flows into the brand dashboard and shapes the next content cycle.
Two-to-three-minute reads on a single clinical question.
Expert perspectives in three-to-five-minute clips.
Landmark and recent trials summarised with key numbers.
What changed, and what it means in clinic.
Test and reinforce, with instant explanations.
Leaflets and videos doctors and pharmacists can share.
Lung-sound and ECG trainers, calculators and checklists.
Interaction, storage and pharmacovigilance reminders.
MedShorts already hosts series in neurology, cardio-metabolic care, respiratory medicine, orthopaedics, oncology, women's health, critical care, dermatology, dentistry and ophthalmology, including interactive trainers for lung sounds and ECG interpretation.
The new network brings these together in one library and adds dedicated tracks for pharmacists and field teams.
Talk to us about a MedShorts programme that reaches your doctors, their pharmacists and your field force with one consistent, compliant message.