MedShorts gives brand, medical and sales-excellence teams a single platform to educate prescribers, pharmacists and their own field force, with consistent content, compliant delivery and a clear view of what is working.
Regular, useful touchpoints between visits keep your therapy area front of mind without adding detailing pressure.
Doctor, pharmacist and representative content is written from one evidence base, so the patient hears the same thing at every step.
Digital delivery reaches doctors in smaller towns and territories that are hard to cover in person.
Being the brand that provides genuinely useful education builds trust that promotional material alone cannot.
Know which doctors and pharmacists engage, with which topics, and how that changes over the programme.
Reviewed content, consent-based contact and full audit trails make scientific engagement easier to govern.
A typical programme runs for six to twelve months, planned as a content calendar rather than a single blast.
Brand objectives, target audiences, territories and the clinical questions that matter.
Content calendar for each audience, KOL inputs and the measures of success.
Medical writing, video, design and translation, followed by medical and regulatory review.
Personalised links, representative sharing and pharmacy QR, on a planned cadence.
Monthly reports and content adjustments based on what audiences engage with.
Programmes can run for one audience or combine all three. Each is scoped to the brand's objectives and therapy area.
A specialty-curated library and content calendar for prescribers.
A chemist knowledge programme aligned to your doctor messaging.
Micro-learning, certification and compliant content sharing for representatives.
| Channel | Best for | How it works |
|---|---|---|
| SMS | Broad reach, including doctors in smaller towns | A short message with a personalised MedShorts link |
| Longer digests and conference highlights | Branded newsletter with links into the library | |
| High open rates and representative follow-up | Approved business messaging and one-tap representative sharing | |
| QR codes | Pharmacies, clinics and conferences | Standees and inserts that open the relevant library or patient leaflet |
| Representative sharing | Post-call follow-up | Approved items sent from the representative's phone and tracked |
| Medigene Learn | Deeper learning and certification | Links from MedShorts into full CME programmes |
Every MedShorts link is personal, so engagement can be measured accurately rather than estimated. Brand teams receive a monthly report and can drill down by audience, specialty, region and content item.
The real value comes from comparing audiences: whether doctors in a territory engage more after their pharmacists are enrolled, whether certified representatives share more content, and which topics interest each specialty. These insights feed directly into the next content cycle and into field planning.
Content is referenced and reviewed, and brand information stays within the approved prescribing information.
Programmes are designed in line with UCPMP 2024 and each partner's internal SOPs.
Consent-based contact, opt-out in every message and data handled under the Digital Personal Data Protection Act, 2023.
Adverse events reported through MedShorts are passed to the partner's pharmacovigilance team.
Tell us your brand, therapy area and audiences. We will come back with a programme outline, content calendar and reporting plan.
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